Thailand is known as the country with good food and a destination for tourists attracted by happy people and good service. Although they have recently been reported to have some financial problems, the country has opened up a new market for international companies. Not only is there a growing middle class who loves electronics and luxury items, but also for the growing opportunity to export goods and services to their neighboring countries.
Thailand is a fantastic place with over 80 million inhabitants. It is a port for entry into various markets, such as Brazilian, Japanese and several European markets, known for their adaptability to various projects and requirements of people and companies planning to build a company in Thailand.
The service sector, tourism and trade markets are growing in Thailand, together with a manufacturing and industrial sector, where the Thai with the quality and workmanship that makes them the largest exporter of food products such as rice and fruit as well as manufacturers of high quality clothing and shoes.
Thailand not only attracts 32 million tourists each year (2016 figures) who come from all over the world to experience the country made by a thousand smiles. Now it is attracting more and more multinational companies, banks, technology companies and many other foreign companies who choose Thailand as the perfect place to establish or expand their business in Asia. These companies see in Thailand that quality and workers at a lower price than, for example, Japan and China.
But in order to build, develop and deliver a new product or service in a market, every company, investor or entrepreneur needs market research. These market surveys are an important part of all business strategies. Only they have the ability to identify the status and trends in the development of your target group and specific markets, while at the same time showing interest in a product group or your product / service in particular. Only a well-conducted market research will give you real knowledge. Can the Thai market be sustainable for your product / service? With the information gathered, you can make the right decision and create a good business plan or adapt an existing business plan to build or grow your business in Asia.
An important question is usually how do I develop a market research that gives me the results I need? This is the question that arises in many entrepreneurs who are interested in gathering the most relative information about the Thai market and addressing your customers and knowing what is the right path for your particular service. The best solution you can have is to hire a professional company that has the experience and resources to give you the quality you need in collected results.
Why not do a market research with the resources I have and save my money? It is a common thought but what one should know about Thailand is that the majority do not speak English. When you are considering doing market research in Thailand, you obviously want to keep your budget and if you try to do an English market research, this can generate a market research in Thailand done wrong. This choice almost always results in poor market research, from mistakes and shortcomings to insufficient or misleading information. At the same time, the person (s) you assign to develop and work with the market research will spend hours to arrive at the leading positions within Thai companies because they simply cannot speak Thai. Construction errors, language problems, poor implementation, low amount of answers and pure factual errors.
The right solution is definitely to use a company that gives you experience and expertise in market research in Thailand. Often for a relatively low fee, a professional research company guarantees you the quality of the market research. Therefore, your company will have all the necessary information about the market and target group to choose the best course and take your business to another level of productivity and profit. At the same time, you do not waste your and your employees' time. You do not have to worry and accumulate stress, because you can always be sure that a group of qualified professionals with the right experience and knowledge will develop your market research, with all available high-level solutions. To start with your market research, you must first make a small investment, but keep in mind the profits you will have when you use this added value and all. This is undoubtedly the perfect way for you and your company to get a clear and clear vision of your company's future and investments in the Thai market.